![]() ![]() ![]() I’ve also seen where they surround them with materials (including clip art) that compete with them visually. They pay insufficient attention to proper size and positioning. Some food trucks I’ve seen, play it fast and loose with logos. RELATED: Creating Successful Food Truck Logos You don’t want your logo to look like it was designed by an amateur. If you aren’t a graphic designer consider hiring one. Study other food trucks around the country as well as trucks in your area to see what they do and then try to differentiate yourself without going too far. RELATED: Creating A Food Truck Logo That Matches Your Brand Start with a simple but interesting image and font and get feedback from a lot of people before deciding whether to go with it. If it contains a design, business name and a tag line, that’s probably too much. The Important Keys To Great Food Truck Logosįor starters, make sure it’s not too busy. ![]() Logos are also a shorthand way of referring to the company in advertising and marketing materials. The purpose of food truck logos are intended to be the “face” of your mobile food business: They are graphical displays of a company’s unique identity, and through colors and fonts and images they provide essential information about a food truck that allows customers to identify with your brand. Because of this important fact you need to make sure yours is a good one. Food truck logos are often the first impression made on potential customers. ![]()
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